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Apple Business Manager is now Apple Business. Apple School Manager is unchanged. For more information, see Introducing Apple Business and Apple Business Manager is now Apple Business.

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About Apps and Books Integration

With Apps and Books in Apple Business or Apple School Manager, you can deploy App Store and Custom Apps to macOS, iOS, iPadOS, tvOS, and visionOS devices through Iru Endpoint. This integration provides centralized app management and automated deployment capabilities.

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How It Works

Apps and Books integration works by connecting your Apple Business or Apple School Manager account with Iru Endpoint through an Apps and Books content token tied to an organizational unit in the portal. When you assign app licenses to that same token in the portal, the apps automatically appear in your Iru Endpoint Library, where you can include them in Blueprints for automated deployment to managed devices.

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Prerequisites

  • Apps and Books Configuration: Configure Apps and Books in your Iru Endpoint tenant
  • Apple Business or Apple School Manager access: Ensure you have administrative access to your organization’s portal account
  • Apps and Books token: Verify your Apps and Books token is properly integrated with Iru Endpoint

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Open the Apps and Books Library

On the organizational unit page where you download the content token, select Assign Apps in the Apps section. Apple Business opens Apps & Services > Apps & Books > Library.
Organizational unit page with Assign Apps in the Apps section
For getting apps, adding licenses, and transferring licenses in the Library, see Get apps and books in Apple Business.

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Adding Apps and Books Apps

1

Sign in to Apple Business or Apple School Manager

Sign in to Apple Business or Apple School Manager with a Managed Apple Account that can manage Apps and Books.
2

Open the App Store

Select Apps & Services at the top of the page, then select App Store.
3

Search for an app

Search for the app, then select View next to the app you want to add licenses for.
App Store search results with View next to each app
4

Add the app

A free app shows Add. Select Add. A free app does not ask for a number of licenses.
App page with Add
A paid app shows the price per license. Select the price.
5

Select organizational units

For a free app, select Organizational Units, select each organizational unit, then select Add.
Add to Library with an organizational unit selected and Add
For a paid app, Purchase App Licenses opens. For License Type, select Managed Licenses. Managed licenses stay with your organization and sync to Iru Endpoint. Do not select Redemption Codes. A redeemed code belongs to that person’s Apple Account and does not provide a managed license for Iru Endpoint. Select an Organizational Unit, then enter the number of licenses.
6

Review your selections

Review the options you selected, then select Review.
Add to Library with the selected organizational unit and Review
For a paid app, Review is on Purchase App Licenses.
7

Add to Library

For a free app, select Add to Library. A message says Added to Library. For a paid app, select Buy.
Confirmation with Add to Library
Added to Library confirmation
8

Open the app in the Library

On the App Store page for the app, select Manage or Manage Licenses. Apple Business opens the Library page for that app.
App Store page with Manage and Manage Licenses
9

Change organizational units

Select Edit next to Organizational Units to change which organizational units have the app assigned.
Library app page with Edit next to Organizational Units
Remove from Library, at the bottom of the page, removes the app from your library. Clear the licenses for your content token first. See Remove App Store Apps from the Library.
You will now see all available App Store Apps assigned to the Apps and Books content token you integrated with Iru Endpoint in your Iru Endpoint Library, and you will be able to include them in any of your Blueprints.

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Considerations

  • iOS App Management: Any app deployed to an iOS device in Iru Endpoint is marked as non-removable. You will need to remove your iOS device from the app’s Library Item assignment to uninstall the app from the device
  • Iru Self Service: To deploy Self Service on iOS, iPadOS, or visionOS, search for Iru Self Service (app ID 1579981636) in Apple Business or Apple School Manager. See Self Service for iOS, iPadOS, and visionOS.
  • Custom Apps Support: Iru Endpoint also supports Custom Apps in Apple Business or Apple School Manager. They will appear in your Iru Endpoint Library, and you will be able to include them in any of your Blueprints like any other App Store App. Formerly known as B2B Apps, these are different from Custom Apps in Iru Endpoint. For more information, please see Apple’s documentation on Custom Apps
  • Device Compatibility: Verify that apps are compatible with your target device platforms (macOS, iOS, iPadOS, tvOS, visionOS)
  • App Store Licensing: Ensure you have appropriate App Store licenses for the apps you plan to deploy
  • Quantity Management: Plan your app quantities carefully to avoid over-purchasing or running out of licenses
  • Apps and Books token limits: Be aware of any limits on the number of apps that can be assigned to a single Apps and Books token
  • App Updates: Consider how app updates will be handled through the Apps and Books integration
  • User Experience: Test app deployment and user experience before rolling out to production devices
  • Compliance Requirements: Ensure deployed apps meet your organization’s security and compliance requirements
  • Backup Strategy: Have a plan for managing apps if the Apps and Books integration becomes unavailable
  • Documentation: Keep records of app assignments and deployment configurations
  • Support: Contact Apple Support for issues related to Apps and Books functionality
  • Integration Monitoring: Regularly monitor the Apps and Books integration status and app availability

Configure Apps and Books

Configure the Apple Apps and Books integration in Iru Endpoint. Connect Apple Business to manage app licenses and assignments.

Remove App Store Apps from the Library

Remove App Store apps from your Iru Endpoint Library. Revoke Apps and Books licenses, unassign apps from Blueprints, and clean up unused apps.

Self Service for iOS, iPadOS, and visionOS

Configure Self Service for iOS, iPadOS, and visionOS in Iru Endpoint. Let users install approved apps and configurations from the Self Service web clip.