> ## Documentation Index
> Fetch the complete documentation index at: https://docs.iru.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add Apps from Apps and Books to Iru Endpoint

> Add apps from Apple Business Manager Apps and Books to your Iru Endpoint Library. Search the App Store, purchase licenses, and assign to device Blueprints.

<Note title="Apple Business name change">
  **Apple Business Manager** is now **Apple Business**. **Apple School Manager** is unchanged. For more information, see [Introducing Apple Business](https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/) and [Apple Business Manager is now Apple Business](https://support.apple.com/guide/apple-business-manager/apple-business-manager-is-now-apple-business-axmd79d79dea/web).
</Note>

### About Apps and Books Integration

With Apps and Books in Apple Business or Apple School Manager, you can deploy App Store and Custom Apps to macOS, iOS, iPadOS, tvOS, and visionOS devices through Iru Endpoint. This integration provides centralized app management and automated deployment capabilities.

### How It Works

Apps and Books integration works by connecting your Apple Business or Apple School Manager account with Iru Endpoint through an **Apps and Books content token** tied to an **organizational unit** in the portal. When you assign app licenses to that same token in the portal, the apps automatically appear in your Iru Endpoint Library, where you can include them in Blueprints for automated deployment to managed devices.

### Prerequisites

* **Apps and Books Configuration**: [Configure Apps and Books](/en/endpoint/settings/apple-integrations/configure-apps-and-books) in your Iru Endpoint tenant
* **Apple Business or Apple School Manager access**: Ensure you have administrative access to your organization's portal account
* **Apps and Books token**: Verify your Apps and Books token is properly integrated with Iru Endpoint

### Adding Apps and Books Apps

<Steps>
  <Step title="Sign in to Apple Business or Apple School Manager">
    Sign in to [Apple Business](https://business.apple.com) or [Apple School Manager](https://school.apple.com) with a Managed Apple Account that can manage Apps and Books.
  </Step>

  <Step title="Open Apps & Services">
    Click **Apps & Services** at the top of the page.
  </Step>

  <Step title="Open View Store">
    Click **View Store** in the middle of the page.

    <Frame>
      <img src="https://mintcdn.com/iru/QlM0bw2VPN4WhxbZ/assets/media/images/iru-apple-business-get-apps-view-store.png?fit=max&auto=format&n=QlM0bw2VPN4WhxbZ&q=85&s=866b389c9d78bb38a9f0ffeebf44e5c2" alt="Apple Business Apps & Services with View Store highlighted" width="2964" height="2010" data-path="assets/media/images/iru-apple-business-get-apps-view-store.png" />
    </Frame>
  </Step>

  <Step title="Search for and select an app">
    Search for the app, then select it from the results.
  </Step>

  <Step title="Assign token and quantity">
    Select which **token** to assign licenses to (use the same Apps and Books content token you integrated with Iru Endpoint). Set the **Quantity**.
  </Step>

  <Step title="Get or buy the app">
    Click **Get** for a free app, or **Buy** for a paid app.

    <Frame>
      <img src="https://mintcdn.com/iru/QlM0bw2VPN4WhxbZ/assets/media/images/iru-apple-business-get-apps-search-and-get.png?fit=max&auto=format&n=QlM0bw2VPN4WhxbZ&q=85&s=894e66b36b9e1bda4629eaa684cd17af" alt="Apple Business App Store for organizations with search, token assignment, quantity, and Get" width="3006" height="2172" data-path="assets/media/images/iru-apple-business-get-apps-search-and-get.png" />
    </Frame>
  </Step>
</Steps>

You will now see all available App Store Apps assigned to the **Apps and Books content token** you integrated with Iru Endpoint in your Iru Endpoint Library, and you will be able to include them in any of your Blueprints.

### Considerations

<AccordionGroup>
  <Accordion title="App types, platforms, and iOS behavior">
    * **iOS App Management**: Any app deployed to an iOS device in Iru Endpoint is marked as non-removable. You will need to remove your iOS device from the app's Library Item assignment to uninstall the app from the device
    * **Iru Self Service**: To deploy Self Service on iOS, iPadOS, or visionOS, search for **Iru Self Service** (app ID 1579981636) in Apple Business or Apple School Manager. See [Self Service for iOS, iPadOS, and visionOS](/en/endpoint/settings/self-service/self-service-for-ios-ipados-and-visionos).
    * **Custom Apps Support**: Iru Endpoint also supports Custom Apps in Apple Business or Apple School Manager. They will appear in your Iru Endpoint Library, and you will be able to include them in any of your Blueprints like any other App Store App. Formerly known as B2B Apps, these are different from Custom Apps in Iru Endpoint. For more information, please see [Apple's documentation](https://support.apple.com/guide/business/learn-about-custom-apps-axm58ba3112a/web) on Custom Apps
    * **Device Compatibility**: Verify that apps are compatible with your target device platforms (macOS, iOS, iPadOS, tvOS, visionOS)
  </Accordion>

  <Accordion title="Licensing, quantities, and updates">
    * **App Store Licensing**: Ensure you have appropriate App Store licenses for the apps you plan to deploy
    * **Quantity Management**: Plan your app quantities carefully to avoid over-purchasing or running out of licenses
    * **Apps and Books token limits**: Be aware of any limits on the number of apps that can be assigned to a single Apps and Books token
    * **App Updates**: Consider how app updates will be handled through the Apps and Books integration
  </Accordion>

  <Accordion title="User experience and compliance">
    * **User Experience**: Test app deployment and user experience before rolling out to production devices
    * **Compliance Requirements**: Ensure deployed apps meet your organization's security and compliance requirements
  </Accordion>

  <Accordion title="Continuity, documentation, and support">
    * **Backup Strategy**: Have a plan for managing apps if the Apps and Books integration becomes unavailable
    * **Documentation**: Keep records of app assignments and deployment configurations
    * **Support**: Contact Apple Support for issues related to Apps and Books functionality
    * **Integration Monitoring**: Regularly monitor the Apps and Books integration status and app availability
  </Accordion>
</AccordionGroup>